10 SEO Tools to Help You Find and Monitor Backlinks (2023)

Over the past few years, so much of SEO has changed. But one thing left untouched is the power of quality and natural backlinks.

Old school SEO was about backlink quantity, but now we’re in a place where it’s more about the quality and relevance.

One key to successful online business is to always monitor backlinks of your website – and competitors’ sites too. You need to know your competitor’s SEO strategy – traffic resources, keywords, and referring domains.

I can say that there are lots of premium tools for long-time pros, like SEMrush and Majestic. But for beginners, these link analysis tools have what you need and come at a cheaper price. If you’re an SEO newbie with a limited budget, try these tools to monitor backlinks.

Table of Contents:

  • SE Ranking
  • Sitechecker
  • RankActive
  • Ahrefs
  • Coupler.io
  • OpenLinkProfiler
  • RankSignals
  • BuzzSumo
  • Monitor Backlinks
  • Mention

1. SE Ranking

SE Ranking is one of my favorite backlink checkers that allows you to check incoming links to your website based on Google Webmaster Tools data. It’s a paid tool (starting at $9 / month) and also includes website audit, rank tracking, keyword research, and competitor rank tracking.

You can generate a detailed link analysis for the following parameters: index / noindex, follow / nofollow, cached / not cached, date discovered, Moz Domain Authority, anchor text, anchor text, Alexa rank, Ahrefs rank, social popularity and more.

(Video) 10 Reasons Why You Need to Use the Monitor Backlinks SEO Tool

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From there, you can disavow links and generate a file to submit to Google Webmaster Tools.

2. Sitechecker

Sitechecker is a great backlink tracker for SEO and marketing managers to track and analyze your backlink profile for your website. The tool enables you to keep track of all your backlinks, get notified once any of them will be lost, and will bring them back to life.

With its easy reports, you can evaluate your link-building strategy and do the best to increase its efficiency. You can reveal the most used anchors by other websites that lead to your website. Moreover, you can check out which landing pages have the most links and figure out how these links affect your website traffic.

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3. RankActive

RankActive is a pretty new tool available on the market that helps you discover backlinks in live mode. The tool has a huge in-house backlinks database, and graphs and tables will show which links are good for your SEO and which ones don’t work. The tool provides not only the full list of backlinks with detailed metrics for each one but also shows all lost and gained links.

(Video) The Monitor Backlinks SEO Tool: Video Tour

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RankActive enables you to track your competitors’ backlinks to learn more from your competitor’s strategy and improve your SEO campaign. All the data provided by RankActive is available in Excel format. Moreover, you can get your backlink report on your email scheduled and monitor your progress on time.

4. Ahrefs

Ahrefs is one of the best SEO tools to monitor website backlinks. It has a free version where you can monitor 10 backlinks and 2 domains per request. The paid versions start at $99 per month for a complete analysis of the backlink profile: dofollow/nofollow, anchor text, image backlinks, etc.

If you ever get a penalty from Google, it will be a lifesaving tool, giving you an exact percentage of anchor text on your site. Ahrefs’ crawler is currently the only one to detect backlinks in JavaScript besides traditional HTML. It also crawls 4.1 million pages per minute, meaning you’ll be able to see new, broken, and lost backlinks very quickly.

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“Ahrefs is the second most active web crawler after Google and they have the best backlink database in the industry,” said David Munoz from Mission Legal Center. “And this is the only tool that does such an awesome job at everything the tools have to offer like keyword research, site explorer, website audit, and many more.”

Thanks to the addition of “link loss” reasons (e.g., 404, noindex, 301, etc.), there’s no need to guess why some backlinks dropped out of your site. Besides analyzing anchor texts, you can also avoid penalties by disavowing suspicious links from the Ahrefs’ dashboard.

(Video) How to Monitor Backlinks with SE Ranking [TUTORIAL]

5. Coupler.io

Coupler.io is an unusual tool that helps you monitor your backlinks. It doesn’t work as a standard backlink monitoring tool but it allows you to consolidate all your links from all your business units. This tool is perfect for small businesses and freelancers.The best thing about it is the ability to store and organize all your data in one place that you can review later on. You can directly import links to Google Sheets using Coupler.io or automate the data transfer by setting up a schedule. To visualize your data, you can even create bar graphs, pie charts, and Venn diagrams.

6. OpenLinkProfiler

OpenLinkProfiler is a great tool that provides up to 200,000 links per report. It has a large and fresh database of links and shows which links are active in the last 90 days.

The free version allows exporting up to 100 backlinks in .csv format. If you want to export more, you can use the paid version. The tool also provides the nature of the linking website and the category of each link. You’ll get the overall idea of backlink influence, anchor page, link date, and more. This information will help you get an overview of the links that lead to your website.

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7. RankSignals

RankSignals is another free tool that helps you find competitor’s backlinks and traffic sources to build up your link-building strategy. Using this tool, you can get a number of dofollow and nofollow links and a number of unique domains leading to your site.

It shows not only the PR of the site and the link anchor text but other parameters like PageRank, Alexa Rank, social signals, and unique backlinks. Find out all bad, spammy links and have the option to disavow them.

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(Video) SEO - Part 82 | Monitor BackLinks - The Best Backlinks Checker - SEO Tool to Rank #1 in Google

8. BuzzSumo

BuzzSumo is one of the most popular backlink checkers that helps you track the backlinks of your website and your competitors. The tool allows you to monitor not only keywords and domain names, but also see the highest-ranking pages and see who is pointing to these pages.Using this tool, you will get notifications about new links and build good relationships with those new sites. “The tool is perfect for getting organic growth with quality backlinks,” says Saitej Makhijani from SendX.io. “This insight allows you to optimize your marketing strategy to generate more links for pages that don’t perform well.

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9. Monitor Backlinks

Monitor Backlinks is one of the most popular and recent SEO tools to track link profiles. You can check out up to 10 results without registering. If you want to get more results, the paid tool starts at $25. The tool provides the overview of a domain, SEO metrics, keyword rankings, anchor text reports, and lets you disavow low-quality links.

Monitor Backlinks provides a detailed analysis of each link and domain and quickly reports it to Google Webmaster Tools to disavow links if required. You can also monitor all mentions about your brand that you meet across the web.

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“Monitor Backlinks is a great tool for small businesses to detect spammy backlinks and prevent from the Google penalty,” says Gregg Hollander from Hollander Law Firm. “It allows SEO specialists to locate good backlinks that they don’t know about which can generate a lot of traffic.”

10. Mention

Link reclamation is about finding people who have mentioned you without linking to you. Once you’ve found them, you can reach out and ask them to include a link back to your site.

(Video) TOP 10 SEO TOOLS TO IMPROVE YOUR RANKING - Digital Marketing MADE EASY - Brandastic.com

SEO expert Matthew Barby shares his link reclamation process using Mention that complements your backlink strategy:

  • Step 1: monitor brand mentions. Set up alerts by adding keywords related to your brand or products.
  • Step 2: set up notifications or daily email alerts. Check your mentions daily or as they happen.
  • Step 3: checking for links. Out of all your mentions, find articles that mentioned but didn’t link to you. These are the opportunities you want.
  • Step 4: reach out. Contact the author to request a link for the mention. In Matthew’s experience, the success rate is higher if the post is recent. This is why real-time monitoring helps heaps.

Wantmore ways to monitor backlinks? Download our free cheat sheet for 5 ways to spice up your SEO strategy with media monitoring.

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Over to you

Performing SEO tasks, you should always keep your eye on links, keywords, audit info, positions, and more for your own company and competitors. Experiment with adding some of the tools above to your SEO stack to get an overall picture of important backlink profiles.

FAQs

What is the tool for finding backlinks? ›

On this list, SEO SpyGlass is the greatest option for backlink research and management because it has the most powerful analytics and the largest data storage capacity. Connecting Google tools to SEO SpyGlass and using the SEO SpyGlass dashboard will allow you to download your backlink data for free.

What are SEO tools? ›

What Are SEO Tools? SEO tools provide data and alerts about the overall health and success of your website. They help uncover areas of opportunity and identify weaknesses or issues that may prevent you from ranking and earning visibility in the SERPs.

What is the best SEO tool? ›

10 best SEO tools for 2023
  • Google Analytics and Google Search Console. Level: Beginner through to advanced. ...
  • Clearscope. Level: All levels. ...
  • Semrush. Level: Intermediate through to advanced. ...
  • Ahrefs. Level: Advanced. ...
  • Moz. Level: Beginner through to intermediate. ...
  • Surfer SEO. Level: All levels. ...
  • SE Ranking. Level: All levels. ...
  • WooRank.

What are the types of backlinks in SEO? ›

9 Best Types of Backlinks
  • Editorial Backlinks. ...
  • Backlinks From Guest Blogging. ...
  • Backlinks in Business Profiles. ...
  • Backlinks from Webinars. ...
  • Free-Tool Backlinks. ...
  • Acknowledgment Backlinks. ...
  • Guest Post Bio Links. ...
  • Badge Backlinks.
Feb 6, 2023

What are backlinks for in SEO? ›

Links on websites other than your own that go back to a page on your website. Backlinks are also called inbound links because they represent another website's traffic coming to your own site. The quality and quantity of your backlinks can help you rank higher in search engines such as Google and Bing.

What is simple SEO tool? ›

Keyword ranking tool

Our Simple SEO's software uses multiple algorithms to analyze and evaluate your website for the keywords you specify and creates a customized set of actions that will help improve your website's rankings in Google and other popular search engines.

How many types of SEO tools are there? ›

These 10 results are preferred because they are well written and thoroughly optimized using SEO. There are about 12 different types of SEO that help websites to rank better on search engine result pages.

Is Google an SEO tool? ›

Google offers a constantly updated suite of tools that are useful for SEO. These tools help publishers understand why a page is underperforming and guide them with specific advice for improving webpage performance for the purpose of ranking better.

What are your top 5 SEO recommendations? ›

Here are the five SEO recommendations that I've consistently seen make a positive impact in SEO's ever-changing world.
  • Structured data matters. ...
  • Page freshness. ...
  • Internal linking (still matters) ...
  • Title tags. ...
  • Obtain backlinks.
Mar 26, 2019

Which is the best free SEO tool for beginners? ›

25 Best Free SEO Tools
  • Panguin Tool. ...
  • Wordtracker Scout. ...
  • Lipperhey. ...
  • Bing Webmaster Tools. ...
  • Dareboost. ...
  • Siteliner. Get a full SEO report for free. ...
  • KWFinder. No-nonsense keyword research tool. ...
  • People Also Ask. This free tool pulls questions that appear in the “People Also Ask” section of Google's search results.
Oct 29, 2021

What is the best SEO tool to find useful and valuable keywords? ›

Serpstat

If you're searching for a full SEO suite, Serpstat is an excellent option. It's not only one of the best keyword research tools available, but it also offers website analytics, SERP analysis, backlink analysis, a rank tracker, and website audit features.

How do I find the best backlinks? ›

12 Ways To Get Quality Backlinks (That Really Work)
  1. Ask To Guest Blog. ...
  2. Ask Your Partners/Distributors/Suppliers. ...
  3. Ask For Credit Where Credit Is Due. ...
  4. Leverage Brands And Influencers To Share Your Products Or Services. ...
  5. Create Engaging Visual Content. ...
  6. Publish Original Research. ...
  7. Build A Useful Free Tool.
Aug 18, 2022

How many types of backlinks are? ›

When you get down to it, there are only two types of backlinks: dofollow and nofollow. A person reading a web page will never see the difference between a dofollow and a nofollow backlink. The difference is in the source code.

What are keywords for SEO? ›

SEO keywords (also known as “keywords” or “keyphrases”) are terms added to online content in order to improve search engine rankings for those terms. Most keywords are discovered during the keyword research process and are chosen based on a combination of search volume, competition and commercial intent.

How many backlinks do you need for SEO? ›

A website should have 40 to 50 backlinks to the homepage and 0 to 100 backlinks to each individual web page to be competitive for SEO. However, the PageRank scores of those backlinks are important because the higher their value, the fewer links are needed to boost overall rankings.

What are 3 SEO? ›

The three kinds of SEO are: On-page SEO – Anything on your web pages – Blogs, product copy, web copy. Off-page SEO – Anything which happens away from your website that helps with your SEO Strategy- Backlinks. Technical SEO – Anything technical undertaken to improve Search Rankings – site indexing to help bot crawling.

What are the 4 types of SEO? ›

Explore the four types of SEO and learn how to optimize your site.
  • On-page SEO. Our Beginners Guide to SEO outlines the basics of search engine optimization, and on-page SEO is one of the easiest and most common ways to boost site visibility. ...
  • Off-page SEO. ...
  • Local SEO. ...
  • Technical SEO.
Jan 5, 2023

What are the 4 main components of an SEO? ›

The four pillars of SEO
  • technical SEO: How well your content can be crawled and indexed.
  • content: Having the most relevant and best answers to a prospect's question.
  • on-site SEO: The optimization of your content and HTML.
  • off-site SEO: Building authority to ensure Google stacks the deck in your favor.
Nov 1, 2017

How can I SEO my website for free? ›

Best free on-page optimization tools
  1. Rank Math Plugin. Rank Math is a WordPress plugin that helps you optimize your website content. ...
  2. Yoast SEO Plugin. ...
  3. Google Trends. ...
  4. Ahrefs Keyword Generator. ...
  5. Google Search Console. ...
  6. Bing Webmaster Tools. ...
  7. Google Analytics. ...
  8. Ahrefs Backlink Checker.
Dec 22, 2020

Is SEO a marketing tool? ›

SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels.

What are top 10 on page SEO factors? ›

Here are the content factors you need to consider to maximize your on-site SEO:
  • E-A-T.
  • Keywords.
  • SEO Writing.
  • Visual Assets.
  • Title Tags.
  • Meta Description.
  • Image Optimization.
  • Geotagging (For Local Search)
Jun 10, 2022

What are the 12 things to know about SEO? ›

12 SEO Tips to Boost Your Organic Rankings & Traffic
  • Target Relevant Primary and Secondary Keywords. ...
  • Write Quality Original Content. ...
  • Format Your Content for Search Engines & Target Featured Snippets. ...
  • Optimize Your Page Title and Meta Description. ...
  • Use Short, Descriptive URLs.
Feb 4, 2022

How can I do SEO for my website? ›

10 tips to improve your SEO and get you ranking:
  1. Choose the right URL.
  2. Create titles and descriptions for each page.
  3. Utilize anchor text.
  4. Add alt text to all your images.
  5. Give your site structure with the right headers.
  6. Create quality content.
  7. Do keyword research.
  8. Prioritize proactive indexing.
Feb 20, 2021

Which app is used for SEO? ›

Google Analytics

Moreover, it has a great Android app and is free to use.

How to SEO without tools? ›

  1. Figure Out If There's an SEO Opportunity. ...
  2. Generate Keyword Ideas. ...
  3. Learn How to Create Good Content. ...
  4. Create Valuable Link-Worthy Content. ...
  5. Share, Don't Promote. ...
  6. The Bottom Line...

Which tool is best for finding relevant keywords for your website? ›

Google Keyword Planner

When you input one keyword, multiple keywords, or even your website address into Keyword Planner, Google will spit out a list of related keywords along with simple metrics to gauge how fierce the competition is around each one and how many searches it gets on both a global and local search level.

How do I monitor my SEO? ›

How to Start Tracking SEO Performance
  1. Keyword Rankings. ...
  2. Backlink Growth, Quantity and Quality. ...
  3. Organic Search. ...
  4. Track & Analyze Your Lowest Organic Traffic Earners. ...
  5. Track Your Conversions. ...
  6. Track Behavior Flow. ...
  7. Time Spent on Page. ...
  8. Bounce Rate.
Jan 30, 2020

Which command is used to find the number of backlinks of a website? ›

They are Google backlink check command and link list from Webmaster tools account. Google External Backlink Check Command: Type Link:www.corenetworkz.com to find the external links pointing to a domain in Google. You can use this command to view important listed links pointing to a domain.

Why is SEO monitoring important? ›

SEO monitoring is the act of monitoring visibility and ranking of your website and overall brand on search engines and discovering what you can do to improve them. By conducting SEO monitoring, you'll know where you stand when it comes to: Organic traffic. Bounce rate.

How do I manage SEO on my website? ›

Follow these suggestions to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search-engine results.
  1. Publish Relevant, Authoritative Content. ...
  2. Update Your Content Regularly. ...
  3. Metadata. ...
  4. Have a link-worthy site. ...
  5. Use alt tags.

What is an SEO strategy? ›

An SEO strategy is the process of organizing a website's content by topic to improve the likelihood of appearing in search results. Essentially, it is the process you follow in order to maximize the opportunity to gain organic traffic from search engines.

How do I find backlinks in Google search? ›

Search Console > choose your property > Links > External links > Top linked pages. By default, this report is sorted by Incoming links. That shows you which pages have the most backlinks. Sort by Linking sites to see which pages have the most links from unique websites.

How do I find links to my website? ›

Viewing links to a page on your site

You can view the links to your site by selecting a verified site in your Webmaster Tools account and clicking on the new Links tab at the top. Once there, you will see the two options on the left: external links and internal links, with the external links view selected.

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